Nicola has more than 30 years’ experience in market and social research. After graduating from Edinburgh University with an MA (Hons) in Psychology with Business Studies, she worked as a researcher with major brands Nestlé, Guinness and American Express. In Australia, Nicola had large agency experience at a senior level before founding the Footprints Market Research Agency in Brisbane in 2003. Nicola’s primary expertise and major focus is in motivational research and understanding what influences consumer and community behaviours. She has worked across many industries and categories and brings specialist expertise in consumer, service and social environments including: education, disability, aged care, health services, transport, energy, tourism, financial products and consumer goods.