Listening is a critical part of our work and an important part of any solution.
We combine good thinking, contemporary ideas and fresh eyes to tailor unique market research for your brand or issue.
Great research that tells the whole story helps you to understand your customers and business better, and guides you to choose your business direction with more confidence.
Generally, we employ a two-pronged approach; that is, a mix of measurable statistical data and observational insights. Numbers tell a great story if you speak the language (and we do) but we want to understand the psyche of your audience as well. To get the best results, we need to know what people are thinking and feeling, or what they truly believe, not just what they say.
The steps to better decision making.
We use many market research techniques including…
In-depth interviews (in-person, telephone, online)
Face-to-face and telephone interviews
Online research (surveys and pop-ups)
On-site investigative research (e.g. visitor intercepts)
In situ shopper research
Ethnographic research (behaviour observations)
Online focus groups and forums (in real time or extended)
Co-Lab focus groups (where you become part of the process and have a more active role)
Statistical modelling (pricing, choice modelling, derived importance, segmentation, regression analysis)